B.A. in Communication

Degree Requirements

The B.A. in Communication requires 120 course credits, including:

The five Upper Level electives in Communication must be completed in one of two concentration areas, or one of eight specializations:

1. Digital Arts and Media Studies, or
2. Strategic and Human Communication
3. Communication Specializations

Majors may choose to complete five courses in one of two upper level concentrations, or majors may choose to complete five courses in one of these eight Communication specializations:

• Advertising and Social Media
• Communication Design
• Media and Culture
• Media Writing
• Public Relations and Event Planning
• Sports Media
• Storytelling and Media Production

Advertising and Social Media
The specialization helps majors create and implement social media marketing strategies for clients that target corporate messaging to an increasingly mobile and connected audience. Complete five courses selected from the list:

Communication Design
The specialization provides practical and conceptual foundations in areas of design thinking, creative visualization, software and programming that also support stylistic and aesthetic decisions. Complete five courses selected from this list:

Media and Culture
This specialization takes up the broad questions surrounding the cultural premises behind the everyday circulation, production and reception of contemporary media and its effects. Complete five courses selected from this list:

Public Relations 
Public relations are closely examined from a communicative perspective in order to implement principles, strategies and best practices in creating effective promotional messages, publicity, campaign materials, event designs and other implementations. Complete five courses selected from this list:

Sports Media 
This specialization allows students to master the writing, producing and on-camera studio aspects of the professional sports industry for a variety of media platforms, including television and the Internet. Complete four courses selected from this list:

Storytelling and Media Production  
This specialization includes courses that produce digital media (video, cinema, television, sound, animation) that help develop storytelling, narrative and performance strategies. Complete five courses selected from this list:

All majors must complete a 3-credit internship during either their junior or senior year. At least four of the five 100 and 200 level Communication Major Core Courses must be successfully completed prior to taking COMM 375 and COMM 490. All majors must attain a minimum grade of C in all Communication courses. No exceptions will be made.

Lambda Pi Eta (Honor Society)

Membership in Lambda Pi Eta (the national communication honor society) is open to all qualified juniors and seniors.

Sample Program

B.A. in Communication (120 credits)

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Year 4

Total Credits for Graduation – 120